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About Fotis

TL; DR : I am based in Athens, Greece. I am fanatic about all things eCommerce and Experimentation.

Who is Fotis

Fotis is a technology enthusiast with over 20 years of experience in ecommerce.

He has held various managerial positions (General Manager, Chief Innovation,  Director of eCommerce, etc.) in large organizations, such as Panathinaikos BC, Fais Group of Companies (Under Armour, Puma, Hogan), DPG Media (CNN, Queen, etc), Ancient Greek Sandals, Tsakiris Mallas, etc.

He has been awarded with over 25 industry awards for his projects, amongst which the awards for 'Digital Personality of the year' (2023), ‘Digital Strategist of the Year‘ (2019), ‘Digital Manager of the Year (2016)’ , ‘eCommerce Manager of the Year‘ (2015) and the prestigious Platinum eVolution Award on eCommerce (2021). Fotis' agency, ConversionRate.gr, also was the award for 'Best MarTech Agency 2024', at the Digital Agencies Awards.

Fotis has also served as a board member at the Greek eCommerce Association for over 7 years, 3 of which as the Chairman, and is a frequent keynote speaker on various ecommerce-related events.

Currently, Fotis advises blue-chip companies in the Retail Industry (focusing mostly on Fashion) and is leading the only agency in Greece, 100%-dedicated to Conversion Optimisation, ConversionRate.gr. 

Our Vision

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors. 

 

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

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This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors. 

 

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

02

Add a Title

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors. 

 

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

03

Add a Title

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors. 

 

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

04

Add a Title

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