Hi! My name is Fotis

I am an advisor in eCommerce

and Conversion Rate Optimisation

About

I built my first web store back in 1999. Since then I have been focusing deeply in eCommerce, I have held various managerial position in large retail organisations and I have been awarded numerous times (... just to satisfy my vanity) ;-)

My passion is Experimentation, and I am a Certified CRO expert by the CXL Institute, by Experiment Nation and by Google.

Services

These are the most practical ways, I can assist you.

Nonetheless, if you have a need not mentioned below,

please drop a line to examine how I can be of assistance.

Do you want to know how good is your eCom platform? Or how user-friendly and efficient is your web design? I can assist you by producing a detailed eCom and/or UX Audit, to pinpoint all pain-points/problems and help you understand better your customers' needs and improve on them, more efficiently.

Auditing Services

That's a tailored-made, hands-on service, not some theoretical sessions and a 'deliverable pdf'. Together we will create customized ecommerce and digital marketing funnel strategies to best suit your company’s and customers’ needs.

Consulting

By combining data, interface engineering, psychology and behavioral economics, we will focus not only on Conversion Rate Optimization, but also on Revenue Optimization, on Retention Optimization and on Merchandising Optimization.

Optimization

Thinking of changing your Performance or Development agency, but don't know where to go next? We will list all market alternatives that best suit your current and future needs, and organize an RFP process, to select the ideal vendor.

Agency Selection

Featured Projects

See All Projects

Featured Clients

All Industries

Cosmote

Germanos
MediaMarkt Netherlands
La Redoute
Husqvarna
Gardena
Panathinaikos B.C.
PaoShop
ToFarmakeioMou.gr
Kostis Jewellery
Pizza Fan

Fashion

Zakcret Sports

Funky Buddha
Koolfly.com
Pollitikos.gr
Celestino
Migato.com
Tsakiris Mallas
MyShoe.gr
Sneaker Cage
Stylewish

Fais Group

Press

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Creme de la Creme! Fotis’ knowledge, experience and innovative thinking on eCommerce, goes at a totally new level. It is a great asset having Fotis on our team of advisors.

Korina Palamidi

Marketplace Director,
MediaMarkt Netherlands

Fotis is one of those people, you need to have by your side. I have been privileged to work with Fotis on a series of projects, and I have never felt that he gave no less than his best self, to each of those.

Vasilis Kostopoulos

Chief Omnichannel Officer,

Zakcret Sports

Fotis is the real deal! He makes magic of the mystery of the digital world and delivers results. Very performance oriented, strategic and multitasking mind

Pan Gezerlis

Founder and Chairman,
Convert Group

I found at Fotis, a partner that is an idea-creator, a solution-provider, a project closer and above all an easy-to-go person.

Panos Koumoutsakos

Senior eCommerce Manager, Under Armour

Few people are as up-to-date with the innovations taking place in the e-Commerce industry, being able to transform to unique business ideas and proposals.

Eftychia Baka

Senior eCommerce Manager, Nestle'

My 'go-to' person, when it comes to eCommerce Optimization. Fotis is the person that can really assist companies on their experimentation programs

Manos Lougiakis

Omnichannel Director,
L'Oreal Greece

Awards

Personal

Digital Personality of the Year (eBusiness World Conference, 2023)
Digital Strategist of the Year (eBusiness World Conference, 2019)
eCommerce Manager of the Year (eBusiness World Conference, 2016)
Digital Manager of the Year (eBusiness World Conference, 2015)
Best Consulting Service (eVolution Awards 2023)

Evolution Awards

Platinum Award in eCommerce (2022)
Best Pharma and Beauty eShop – Gold Award (2022)
Best Greek eShop – Gold Award (2015, 2022)
Best Fashion eShop – Gold Award ( 2015, 2016, 2019, 2023)
Best Customer Experience – Gold Award (2013, 2015, 2016)
Best Innovation – Gold Award (2016)
Best in International Expansion – Gold Award (2023)
Best Design/Aesthetics – Silver Award (2015)
Best Mobile eShop – Silver Award (2015)
Best CPC Campaign – Gold Award (2015, 2016)
Best Customer Support Team – Gold Award (2013)
Best Overall eCommerce Strategy – Gold Award (2012)

Other Awards

Best eTailer of the year (eBusiness World Awards, 2021)
Best Performance Marketing – Gold Award (Peak Awards 2019, 2020, 2021)
Most Responsible Business in Pharma (Responsible Business Awards, 2021)
Best Fashion eShop – (eBusiness World Awards 2014)
Best Use of Internet for Sales – Gold Award (Sales Excellence Awards, 2016)
Best Use of Internet for Sales – Gold Award (Sales Excellence Awards, 2015)
Best mCommerce strategy – Gold Award (Mobile Excellence Awards, 2015)